Qi som

This visual identity for a holistic health therapist mixes oriental and occidental techniques. The name reminds the origin of QI energy and phonetically sounds has “Who are we?” in Catalan language.

Letters of the logo are read in a vertical way, as in some oriental countries, but left to light as occidental countries. At the same time, letter Q is represented as a magnifying glass as a symbol of intern research.

Some applications go with a serial of fog photos, related to the original meaning of Qi (steam, breath) and linked to a parallelism of a veil that challenges client and therapist to discover, in a conscious way, what’s behind disease.
+ info. QI SOM